From Six Seconds, to Infinite Popularity

From Six Seconds, to Infinite Popularity
By Paige Friedman
An image from the Vine, "FRE SHAVOCADO." Taken from Know Your Meme.


Imagine what you can see in six seconds. Will it be the funniest thing you have ever seen? Are you going to remember it for a long time? If you were watching a Vine, then you could most likely answer yes to both of these questions.

Vines are six-second videos that are typically meant to be humorous and entertaining. They are filmed using a built-in camera on the app, helping users create the perfect clip. They also infinitely loop, allowing anyone to watch and relive those moments over and over again. While the videos can go on forever, the app did not. But even though the app was shut down, Vines didn’t disappear. Instead, they became more popular than ever.

Vine at the start
Dom Hofmann, Rus Yusopov and Colin Kroll created the Vine app in June 2012, where it was a standalone company until Twitter bought it on Oct. 2012 for a reported $30 million. The app officially launched on Jan. 24, 2013 and a few months later, it became the most popular video-sharing app online.

“I was really interested, and I thought it was super funny,” said Carter Blankenship, 21.

In 2014, the company released a web version of the app, allowing viewers to explore videos on their computers as well. Anyone could watch online, making it easier to watch Vines.

While Vine appeared to be successful, it didn’t last long. On Oct. 27, 2016, Twitter announced that they would discontinue the app. As a result, those who created their own Vines would no longer be able to upload them, meaning no new videos could be seen.

“I was upset because that’s like where I watched so many funny videos and I spent a lot of time just watching content,” said Blankenship.

Twitter said that even though videos could no longer be uploaded, people could still view and download them. In 2017, Twitter launched an archived website for Vine, so people could still continuously watch Vines online. But with no new videos being posted, how could anyone be expected to watch Vines again? Apparently, the end of Vine was only the beginning of something greater.

“I feel like it’s sort of that situation where an artist’s music gets listened to more after they die. So, once it was gone everyone kind of becomes more obsessed with it so I think it would be okay.”-Sophie Shapiro


Starting fresh
With no new videos being published, people had to get creative on how they could watch Vines. If you couldn’t watch new Vines, there had to be a more innovative way for them to be viewed. So, what did people do? They created “Vine compilations.”

Vine compilations are a bunch of Vine videos grouped together, usually based on a certain genre or a common theme. They are posted on various social media platforms, like YouTube, where you can always find new compilations to watch. For some, these compilations are what really made Vine popular today.

“I never really like hopped on the train until, really until it was gone. I had heard about it but then I didn’t start watching like all the Vine compilations until it was on its way out,” said Sophie Shapiro, 18.

These Vine compilations are immensely popular, and they have millions of views. “Vines I quote everyday” and “Vines that keep me from ending it all” are just two compilations posted within the past year that you can watch on YouTube, and they have almost 30 million views combined. There is a lot of compilations to choose from, so people can spend hours watching their favorites, as well as try new ones.

“They make me laugh so hard, and I think they are really relatable. A lot of times I just sit there and I’m like, that’s me,” said Shapiro.

Vines didn’t just leave an impact with the compilations, they also gave some celebrities their starts. Musicians Shawn Mendes and Ruth B. started out by posting covers and original music on Vine. Today, their music is known by many. Famous YouTubers like Thomas Sanders and Jake and Logan Paul used to post comedic videos on Vine. Now, Sanders continues to make fun videos on YouTube, and the Paul brothers have also pursued acting careers.

Vine has also provided a new source of entertainment for the world. People can be seen dressing up as their favorite Vines for Halloween. Vine-themed parties have been planned. And, even high schools used Vines as a way to show school spirit.

“This past year my high school did a Vine-day for their homecoming week and I missed it.," said Shapiro. “People dressed up as the different characters and walked around reciting Vines all day.”

The new Vine
While the app is no longer around, there have been other media platforms with similar features. Instagram and Facebook both use story-sharing on their apps. Snapchat allows users to send videos and share them with others. And, the video-sharing app TikTok was created with almost the exact same premise as Vine.

Hofmann, one of the co-founders of Vine, is planning on releasing a new video-sharing app. Byte, known by fans of Vine as “V.2,” will have the same elements of Vine, and is expected to be launched in 2019. However, there are some people who are unsure of how good it will be.

“I think it could do well, but there’s those other applications like TikTok and stuff, or just YouTube where all of the creators from Vine have gone, so I don’t know,” said Carter.

Right now, there’s no telling how successful Byte will be. It can end up facing the same fate as Vine. But if it fails, we know that we can always go back to watching Vine compilations online, or dressing up as our favorite Vines whenever we are feeling nostalgic.

VIDEO: A compilation of some of the best Vines (Posted by Snapchat PugzleyA4 on YouTube)

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